School of Engineering and Architecture – Industrial Design
University of Bologna
At the end of this class, the student will possess scientifically sound notions about the creative thinking process, along with the pragmatic application of the principles for the generation of new ideas. The student will master theoretical and methodological notions regarding the cognitive and conative components which are at the very basis of the creative process. Particular emphasis will be placed onto universal strategies, applicable to diversified domains, which allow to increase awareness and efficacy of the overall creative thinking exercise.