Prof. Giovanni Emanuele Corazza will give the presentation entitled “Generazione sistematica di idee: da ideale ad asset aziendale” during the KREA conference organized by Società Ceramica Italiana – I.Cer.S – November 13, 2015 at Teatro Astoria (Fiorano Modenese – MO)
The KREA conference (“Terra, Amore e Fantasia – Dove il sogno incontra la concretezza“) will focus on how creativity and innovation characterize the competitive effort of manufacturing companies. After the presentation of the conference by Paolo Zannini (ICerS President), Prof. Giovanni Emanuele Corazza will give a speech on creativity as a strategic necessity and essential company asset for the production of new value through the generation of innovative ideas, products, and services.