Annamaria Testa

Bocconi University, Italy

Annamaria Testa deals with communication and creativity. She is the owner of the company Progetti Nuovi. She started working as a copywriter in 1974 while still attending the University. Founded his own advertising agency in 1983. She is the creative director and president of the Italian branch of the international group Bozell between 1990 and 1996 and a consultant between 1997 and 2004. In 2005 she founded the Progetti Nuovi.

She is a freelance journalist since 1988. Collaborates with several magazines and RAI Television and is involved in political communication. She teaches at the University La Sapienza in Rome (1994-95), the University of Turin and the University of Milan (2001-02), the University IULM (1998-2006) and the Bocconi University, also in Milan.

Between 2004 and 2005 Annamaria Testa is the coordinator and chief scientific system of initiatives on creativity organized by the Region of Tuscany. Between 2007 and 2011, member of the Board of Illy spa. In 2012 enters the Hall of Fame Italian Art Directors Club, the first woman in advertising over twenty-five years of the Club

Since 2008 the site by non-profit NuovoeUtile, devoted to theories and practices of creativity.

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