In awarding the annual Marconi Prize, the Marconi Society’s aim is to enhance the spirit of Guglielmo Marconi – scientist, engineer, inventor, and entrepreneur – his contributions to communications and information, and his determination that such knowledge be directed to the social, economic and cultural improvement of all humanity. The $100,000 Marconi Prize recognizes achievements of those living individuals from anywhere in the world whose aspirations, careers and accomplishments are characterized by a similar dedication.
Marconi Prize 2013 Goes to Cellphone Pioneer
Mr. Cooper, a wireless visionary and serial entrepreneur, is credited with developing and popularizing the concept of the handheld mobile phone. He led the talented team that put Motorola at the forefront of a burgeoning new industry. In the process, he helped reshape and point the global telecommunications industry in a new direction.
Mr. Cooper’s selection for the Marconi Prize is extraordinarily apt, according to Marconi Chairman Sir David N. Payne, the 2009 Prize winner. “Like Marconi himself, Marty had to overcome innumerable challenges,” says Dr. Payne. “In the 60s and 70s when he first set out to create a truly mobile wireless phone, there weren’t even any cordless phones on the market. Low drain digital circuits were just being developed. Even most of the industry leaders didn’t see much of a market for a personal, portable mobile phone. But Marty’s visionary pursuit of portable wireless communication changed the course of wireless communications.”
“What makes Marty unique is his rare combination of technical knowledge, engineering skill, and marketing vision,” said Henry Samueli, last year’s Marconi Prize recipient. “His revolutionary invention of the mobile phone created a remarkable industry which today impacts virtually every person on the planet. It is very fitting that he is receiving the Marconi Prize.”
Mr. Cooper says he was born to be an engineer. “From my earliest remembrances I had to know how things worked. I never had any doubt my career would be about technology,” he says. After graduating from the Illinois Institute of Technology (IIT) in 1950, he served in the U.S. Navy as a submarine officer during the Korean War. When he returned, he earned his Master’s degree from IIT in electrical engineering. He later taught at IIT and now serves as a life trustee of the university.
His first job was at Teletype Corporation. He left to join Motorola in 1954, at a time when Mr. Galvin, son of the company founder, was transforming Motorola from a car radio manufacturer into a global technology leader. Starting as a senior development engineer in the mobile equipment group, he eventually grew to become a corporate vice president and founded the division that became Motorola Mobility, now owned by Google. Mr. Cooper introduced products that were precursors to cellular phones–including the first city-wide radio pagers in 1970 and the first cellular-like portable handheld police radio systems in 1967.
“Motorola was one of the luckiest things that ever happened to me,” Mr. Cooper says. “If you wanted to change society it was the place to be. In 1965 I was given a new assignment to head the Portable Products Group. We had one over-riding belief: that people are inherently mobile, and that their mobile devices could not be too small or too light. We created the technologies that optimized size and weight.”
At the time, AT&T, which invented the concept of cellular technology, was investing heavily in their own vision of the future of mobile communications–car phones–and was already lobbying the Federal Communications Commission (FCC) for exclusive spectrum rights. In 1972 the FCC announced it was about to make a decision and it seemed likely AT&T would be granted a monopoly.
All that changed on April 3, 1973, when, standing on a street corner in New York City, Mr. Cooper demonstrated Motorola’s handset prototype to a reporter by making the first public phone call on the handheld cellular phone. His goal was to create public excitement about a revolutionary new concept in telecommunications: truly portable mobile phones that people could carry around and use to make calls any time, any place.
“I decided the only way to make an impression was to do a dazzling demonstration,” says Mr. Cooper. “What better way than this? My extraordinary team built the handset and a complete cellular system, just for the demonstration, and we took it to New York and to Washington to persuade our government that the time was ripe for true ‘personal communications.’ ” The publicity campaign worked beyond anyone’s expectations.
A decade of challenges lay ahead. “It took years for the technology to evolve,” says Mr. Cooper, “We were using frequency bands never used before; we were trying to develop large scale integrated circuits with low drain; and even the antenna had to be engineered. You can’t go from the lab to a commercial product overnight.”
He named the original handset the DynaTAC (DYNamic Adaptive Total Area Coverage). It was gigantic by modern standards, weighing in at 2.5 pounds, and measuring 10 inches long. People called it “the brick” or “the shoe”. Improved technology would soon shrink the massive battery needed to power the original phone and multiply battery life, but the original was still an impressive engineering feat.
More than the handset technology needed development. “Bell Labs and Motorola had to develop the equipment that made cellular systems more efficient than previous approaches. Plus, the FCC was tasked with the arduous and painfully slow challenge of selecting the competing cellular carriers,” Mr. Cooper says.
Once again, it was Motorola that tipped the balance. In 1980 Mr. Galvin was visiting Vice President George H. W. Bush and showed him Motorola’s handset model, mentioning the FCC’s delays. Bush told him to show the phone to President Reagan, who was enchanted. “That seemed to break the logjam, and by 1983 we had service,” says Mr. Cooper.
Between 1973 and 1983 Motorola poured more than id=”mce_marker”00 million into development without getting a nickel of revenue. “It takes an enlightened management to do that,” Mr. Cooper says.
Currently, Mr. Cooper is co-founder and Chairman of Dyna LLC, in Del Mar, California, one of the many successful entrepreneurial ventures he helped create in the 30 years since leaving Motorola. In addition to writing and lecturing around the world, his many board and committee commitments include The U.S. Department of Commerce Spectrum Advisory Committee and the Federal Communication Commission’s (FCC) Technological Advisory Council. Among his many awards and honors was his inaugural induction into the WHF Wireless Hall of Fame and his receipt of the IEEE Centennial Medal. Mr. Cooper also was inducted into the National Academy of Engineering and was awarded the Prince of Asturias Prize for Science and Technology in 2010.
He is proudest of his contributions to portable wireless communications, however. “The biggest problem our world faces is poverty,” he says. “The answer isn’t redistributing wealth–that would simply make most people poorer. The answer is improving productivity–and wireless has brought about massive improvements in productivity. From a village in India where a woman entrepreneur can rent out her cell phone to farmers so they can find the best price for their crops, to the ability to monitor individuals health status in real time, mobile communication is revolutionizing our world–and we are only just beginning.”
“Today, what Marty foresaw seems pretty elementary,” says Vint Cerf, vice chairman of the Marconi Society and himself a Marconi Prize winner. “But the idea of making telecommunications ‘person-centric’ instead of tied to a particular place–a car, home or telephone booth–caused a tectonic shift in the industry.”
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