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MIC @BBS: Workshop on structured Creativity and Enterprise

Yesterday evening (October 7) the workshop "Creatività strutturata e impresa: da lusso a necessità" took place at Bologna Business School (Villa Guastavillani - Bologna)

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After the introduction by Marco Briolini, head of BBS corporate and open programs, the workshop started with the presentation of Prof. Giovanni Emanuele Corazza (MIC) who focused on the strategic necessity of creativity, which is becoming an essential company asset for the production of new value through the generation of innovative ideas, products, and services. The presentation continued with the introduction of some preconceptions related to creativity as inputs for the discussion, managed by Simone Arminio, journalist of il Resto del Carlino, with the participation of Guido de Marchi (European Space Agency) representing the scientific point of view and Francesco Montanari (Datalogic), who focused on the need to include, develop and apply creative thinking tools within the enterprise context. Conclusions converged on the importance to acquire what can be defined as "structured creativity" to reach innovative ideas in any enterprise domain. The stimulating discussion represented an anticipation to the topics that will be developed during the next Executive Program in Creativity and Innovation promoted by BBS in collaboration with MIC.

Creatività strutturata e impresa: da lusso a necessità - MIC @BBS

The workshop "Creatività strutturata e impresa: da lusso a necessità" will take place at Bologna Business School (Villa Guastavillani, Via degli Scalini 18 - Bologna) on October 7, 17.30. 

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The workshop will discuss how creativity is becoming a strategic necessity and an essential company asset for the production of new value through the generation of innovative ideas, products, and services. Starting from the critical analysis of some preconceptions related to creativity, the workshop will concentrate on how and through which tools creative thinking can be included, developed and applied within the enterprise context. The new Executive Program in Creativity and Innovation promoted by BBS in collaboration with MIC will also be presented.

 The workshop will be held by:

Alfredo Montanari Senior Executive Advisor, BBS

Simone Arminio, Il Resto del Carlino

Francesco Montanari, VP-GM Mobile Computing Datalogic

Guido De Marchi, European Space Agency

Giovanni Emanuele Corazza, University of Bologna - MIC

Download the workshop flyer here (Italian)

More information and registration to the event here 

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