Yesterday evening (October 7) the workshop "Creatività strutturata e impresa: da lusso a necessità" took place at Bologna Business School (Villa Guastavillani - Bologna)
After the introduction by Marco Briolini, head of BBS corporate and open programs, the workshop started with the presentation of Prof. Giovanni Emanuele Corazza (MIC) who focused on the strategic necessity of creativity, which is becoming an essential company asset for the production of new value through the generation of innovative ideas, products, and services. The presentation continued with the introduction of some preconceptions related to creativity as inputs for the discussion, managed by Simone Arminio, journalist of il Resto del Carlino, with the participation of Guido de Marchi (European Space Agency) representing the scientific point of view and Francesco Montanari (Datalogic), who focused on the need to include, develop and apply creative thinking tools within the enterprise context. Conclusions converged on the importance to acquire what can be defined as "structured creativity" to reach innovative ideas in any enterprise domain. The stimulating discussion represented an anticipation to the topics that will be developed during the next Executive Program in Creativity and Innovation promoted by BBS in collaboration with MIC.