On the impact of ICT over the creative process in humans

G. E. CORAZZA, S. AGNOLI

Abstract

In this paper  we dwell upon the  effect that Information  Society at  large, and the use of ICT technologies in particular, have  on  the  ability  of  humans  in  generating  new  ideas  through  a  creative  thinking  process.  In  order  to  ground  our discussion onto scientific terms,  we first describe  a  general model  of the creative  thinking process, the  DIMAI model, which  identifies  the  main  mental  states  occurring  in  the  mind  of  the  creative  thinker:  drive  and  focus  definition, information  gathering, movement from  idea to  idea, assessment, and implementation. We then move  on to  discuss the facilitators and inhibitors introduced by ICT technologies onto these five mental states, as well as on the overall process, and we show that there are numerous nuances and specificities on both sides, such as the impact of  virtual worlds, self-authoring  tools,  hyper-connectivity,  reduction  of  attention  span,  protection  of  intellectual  property.  Therefore,  the conclusion is that there are many positive as well as negative implications, but without any doubt we  can state that the impact  of  ICT  on  humans  creativity  is  very  significant.  The  future  evolutions  of  technology  are  certain  to  bring  even further implications, including the birth of the creative process for a global distributed brain.

 

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Introducing Irrelevant Information in the Creative Process: the DIMAI model for Fashion Design

G.E. CORAZZA.S. AGNOLI, S. MARTELLO

Abstract

In this article, we describe the DIMAI model for creative thinking, which incorporates the introduction of irrelevant information in order to generate new ideas. The model is applied to the fashion design creativity context, considering both internal and eternal sources of motivation, requirements, and information, including customer needs, socio- cultural trends, and fashion industry requirements. We also provide paradigmatic examples that illustrate a-posteriori the importance of the introduction of anomalies through the application of divergent modifiers. 

 

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Counterpoint as a principle of creativity: extracting divergent modifiers from The Art of Fugue by Johann Sebastian Bach

G. E. CORAZZA, S. AGNOLI, S. MARTELLO

Abstract

The main message carried by this article is that counterpoint can be taken as a model approach for the introduction of contrasting elements, not only in musical composition but also in the generation of ideas in any domain of knowledge. We start by an interdisciplinary review about the power of opposite concepts as constituting elements in nature. This is followed by the description of the DIMAI model for creative thinking, which is founded upon the dual forces of convergent and divergent thinking modalities. The main body of our work is an extraction of divergent modifiers from the Contrapunctus composed by Bach and collected in the Art of Fugue, with simple examples of application to the diversified fields of education and computer science.

Link to the article on Musica Docta

 

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Estimating Creativity with a Multiple-Measurement Approach Within Scientific and Artistic Domains

 S. AGNOLI, G.E. CORAZZA, M.A. RUNCO

Abstract

This article presents the structure and the composition of a newly developed multifaceted test battery for the measurement of creativity within scientific and artistic domains. By integrating existing procedures for the evaluation of creativity, the new battery promises to become a comprehensive assessment of creativity, encompassing both domain-general and domain-specific components. In particular, the test battery was designed for the measurement of the 2 main stages of the creative thinking process: ideation and evaluation. The test battery also includes 2 measures of creative achievement and can be used to assess professional levels of creativity in artistic and scientific creativity, as well as everyday creativity. Because creative thinking is not an isolated phenomenon in human behavior, the battery includes the measurement of 2 constructs, intelligence and personality, both of which are highly relevant for creativity. Preliminary results from a vast administration campaign of this test battery are presented.

Link to the article on Creativity Research Journal 

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An eye-tracking analysis of irrelevance processing as moderator of Openness and creative performance

 S. AGNOLI, l. FRANCHIN, E. RUBALTELLI, G.E. CORAZZA

Abstract

Openness has been identified as one of the personality traits with stronger association to creativity into the Five-Factor Model of personality. But what are the psychological mechanisms that relate Openness and creative performance? The present paper aims at responding to this question, exploring in particular whether the attentional processing of apparently irrelevant information (irrelevance processing) can act as a moderator within the relation between Openness and creativity. To this aim, a visual version of the Unusual Uses Task was developed and, using an eye-tracker methodology, the attentional processing of both information that is central to the task, and information that is “apparently” irrelevant for its execution was measured. The results showed a moderating effect of irrelevance processing on the role of Openness in both creative achievement and originality of the uses produced by the participants, with creativity reaching higher levels in individuals who gave attention to irrelevant information and were characterized by a high level of Openness. These findings establish attentive processing as a central psychological mechanism to explain the relationship between Openness and creativity.

Link to the article on Creativity Research Journal 

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TRIZ as seen through the DIMAI creative thinking modell

S. AGNOLI, G. E. CORAZZA

Abstract

The aim of this paper is to show that TRIZ is not an isolated theory, but a set of tools that can be interpreted in the light of general theoretical models for creativity. In fact, the numerous tools and strategies that TRIZ formulates can be seen as specific instances of the DIMAI model for the creative thinking process, which takes into account environmental, personality, and cognitive factors and postulates five principal states: Drive, Information, Movement, Assessment and Implementation. Letting “strategy” be defined as a sequence of activation of states, components or sub-processes that includes implementation as a final step, we show how TRIZ offers a systematic organization of strategies for the disciplined and aware use of the complex interactions between the cognitive, individual and emotional elements hypothesized into the DIMAI model. The interpretation of TRIZ through the DIMAI model is not only interesting from a theoretical point of view, but it adds an awareness layer which can help both the scientist and the practitioner in dealing systematically and homogeneously with the multiple variables and elements involved in the creative and innovative act, thus enhancing the overall effectiveness.

Link to the article on Procedia Engineering 

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Measuring Creativity through a Multi-sided Measurement Approach within Scientific and Artistic Domains – Abstract

S. AGNOLI, G. E. CORAZZA, M. RUNCO, J. BHATTACHARYA

Abstract

This paper presents the structure and the composition of a newly developed multi-sided test battery for the measurement of creativity within scientific and artistic domains. By evolving and integrating some of the existing procedures for evaluating creativity, this test battery promises to become a full-rounded and comprehensive assessment of creative abilities, encompassing both domain-general and domain-specific components. More specifically, the test battery is designed for the measurement of the two main stages of the creative thinking process: ideation and assessment. The test battery also includes two measures of creative achievement, testing for Pro-C or Big-C Creativity. Both are tuned to represent measures of achievement in the artistic, scientific and everyday creativity domains. Moreover, since creative thinking is not an isolated phenomenon in human behavior, the battery includes the measurement of two constructs, intelligence and personality, both of which are highly relevant for creativity.

 

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Creatività strutturata e impresa: da lusso a necessità – MIC @BBS

The workshop “Creatività strutturata e impresa: da lusso a necessità will take place at Bologna Business School (Villa Guastavillani, Via degli Scalini 18 – Bologna) on October 7, 17.30. 

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The workshop will discuss how creativity is becoming a strategic necessity and an essential company asset for the production of new value through the generation of innovative ideas, products, and services. Starting from the critical analysis of some preconceptions related to creativity, the workshop will concentrate on how and through which tools creative thinking can be included, developed and applied within the enterprise context. The new Executive Program in Creativity and Innovation promoted by BBS in collaboration with MIC will also be presented.

 The workshop will be held by:

– Alfredo Montanari Senior Executive Advisor, BBS

– Simone Arminio, Il Resto del Carlino

– Francesco Montanari, VP-GM Mobile Computing Datalogic

– Guido De Marchi, European Space Agency

– Giovanni Emanuele Corazza, University of Bologna – MIC

Download the workshop flyer here (Italian)

More information and registration to the event here 

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Creativity and Leadership: Plenary session of 2015 AHRMIO Annual Conference

 

 

The 2015 AHRMIO (Association for Human Resources Management in International Organizations) Annual Conference “Re-imagining Leadership in International organizations” will be hosted by the Bologna Business School from September 28 to September 30, 2015. The AHRMIO conference presents a unique opportunity to expand knowledge, broaden horizons and networking with involved actors from across the world. The Conference will be opened by Prof. Romano Prodi, Former Italy’s Prime Minister and Former European Commission President.

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Prof. Giovanni Emanuele Corazza (MIC) will be among the main speakers of the Plenary Session ” Creativity & Leadership” – September 29, from 16.30 to 17.30.

For more information about the event click here

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Bologna Design Week 2015

     

From Wednesday, September 30 to Saturday, October 3 2015, with the support of EXPO Milano 2015, the Municipality of Bologna, Emilia Romagna, and CERSAIE, Bologna will host the first edition of the Bologna Design Week. Bologna Design Week is a cultural event that was born and developed in order to map the widespread design creativity initiatives and actors in the area of Bologna through a collaborative approach between institutions, companies, designers, university, research institutions, associations, individuals.

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Several events are organized in collaboration with the University of Bologna, among which “REALMENTE: il progetto fra aula e realtà presso Urban Center” opening October 1 from 17.30 – Urban Center: the outcomes of the 2014/2015 workshops attended by the students of the degree in Industrial Product Design of UniBo will be presented. For more information about the event click here

Another main event is represented by the National ConferenceAGENDA RECYCLE. Per una nuova operatività“, September 29 from 14.00 to 18.00 – Via Belmeloro 10. For more information about the event click here 

 

Here the link to the Bologna Design Week website

 

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