Prof. G.E. Corazza @Aalborg University – The dynamic definition of creativity: potential originality and effectiveness

On February 12, 2016, Prof. Giovanni Emanuele Corazza will hold a public lecture on “The dynamic definition of creativity: potential originality and effectiveness” at Aalborg University (Denmark).



The talk will start by considering the central role of creativity in the future post-information society, followed by a call for a pragmatist approach to creativity studies, bringing as a consequence the recognition of the dynamic nature of this phenomenon.

At the foundation of the proposed new theoretical framework lies the definition of creativity itself, which is turned from static to dynamic through the introduction of the concept of potential originality and effectiveness. Starting from this central definition, and through the introduction of several auxiliary definitions, we arrive at novel definitions for creative achievement and creative inconclusiveness. While both aspects are key in the creative process, creative inconclusiveness was not part of previous definitions, but it can be argued that its role is most fundamental for effective education in creativity. The new definitions are shown to have full backward compatibility with the extant corpus of scientific research in creativity, as well as forward effectiveness in suggesting novel investigation approaches to support the consideration of new theoretical hypotheses

For more information about the public lecture click here


A Co-Creation Experiment during the Final Class of the course “Scienza e Applicazioni del Pensiero Creativo”

On December 18, 2015, students of the course “Scienza e Applicazioni del Pensiero Creativo” at the University of Bologna have been engaged with a first-in-the-world experiment of co-creation following the DIMAI model structure. Using specific web forms tools, students were guided in the cooperative production of ideas and in their collaborative assessment. In about 1.5 hours, 801 ideas were generated! Ideas were further fused and then judged: the most original and effective idea was awarded a copy of the book “Multidisciplinary Contributions to the science of Creative Thinking“.


To read more about the Scienza e Applicazioni del Pensiero Creativo course click here


Prof. Giovanni Emanuele Corazza – Just Baked Magazine interview

Prof. Giovanni Emanuele Corazza has been interviewed by the journalist Massimiliano De Ritis for the Just Baked Magazine. The interview is now online – December 1, 2015

The interview deals with interesting questions about creative thinking, including the possibility to teach and boost creativity, the importance of thinking out-of-the-box to generate original as well as effective ideas, and the relationship between individual talent and creativity. Prof. Corazza also presents the mission of the MIC institute, concerned with the establishment of creative thinking as a science.

Click here for the full interview on Just Baked Magazine (Italian)



MIC @Festival della Cultura Tecnica 2015

MIC will participate to the Festival della Cultura Tecnica 2015 – October 24 – December 14, 2015 – Bologna


Within the second edition of the Festival della cultura Tecnica organized by Bologna Città Metropolitana, the event “Dualismi, Contaminazioni – Esperienze dai mondi della cultura tecnica per condividere idee” (November 25, 2015- Opificio Golinelli) aims to stimulate discussion and provide operational guidance about new solutions for the school-work relation through the telling of professional experiences related to technology, creativity and welfare.

MIC Senior Researcher Sergio Agnoli will participate to the debate with the presentation of the MIC multidisciplinary educational activities, discussing these topics with the presentation “Creatività: l’utilità dell’errore” within the section “Esperienze contaminate”.   

Click here for the Festival programme


Fondazione Guglielmo Marconi – Marconi Institute for Creativity opens applications for a scholarship – EU FP7 CREAM project

Fondazione Guglielmo Marconi – Marconi Institute for Creativity

opens applications for a scholarship – EU FP7 CREAM project

The Fondazione Guglielmo Marconi opens applications for the assignment of a Postdoctoral scholarship for research activities with reference to the projects of the Fondazione Guglielmo Marconi – Marconi Institute for Creativity, and in particular to the project funded by European Commission FP7 – ICT Call 10 – CReativity Enhancement through Advanced brain Mapping and stimulation – CREAM, for the following activities: Requirements for the analysis, measurement, and stimulation of creativity.

The selection is open to candidates who possess the following qualification:

  • Ph.D. in Psychology

 Download the notice and Application Form


ICCC – 7th International Conference on Computational Creativity

The ICCC conference series is organized by The Association for Computational Creativity which since 2010 is the scientific conference that specifically focuses on computational creativity.  ICCC 2016 will take place June 27 – July 1 in Paris, France, and will be hosted at Université Pierre et Marie Curie (UPMC), with support by LIP6 laboratorySONY CSL Paris lab and ERC project Flow Machines


Creativity is the art, science, philosophy and engineering of computational systems which, by taking on particular responsibilities, exhibit behaviours that unbiased observers would deem to be creative. As a field of research, this area is thriving, with progress in formalising what it means for software to be creative, along with many exciting and valuable applications of creative software in the sciences, the arts, literature, gaming and elsewhere.

Important Dates

Deadline for papers submissions : February 27, 2016

Notification of acceptance: April 19, 2016

Deadline for final paper submission: May 27, 2016

Click here for the ICCC 2016 website



Systematic generation of Ideas as a new company asset: Giovanni Corazza @KREA conference

Prof. Giovanni Emanuele Corazza will give the presentation entitled “Generazione sistematica di idee: da ideale ad asset aziendale” during the KREA conference organized by Società Ceramica Italiana – I.Cer.S –  November 13, 2015 at Teatro Astoria (Fiorano Modenese – MO)


The KREA conference (“Terra, Amore e Fantasia – Dove il sogno incontra la concretezza“) will  focus on how creativity and innovation characterize the competitive effort of manufacturing companies.  After the presentation of the conference by Paolo Zannini (ICerS President), Prof. Giovanni Emanuele Corazza will give a speech on creativity as a  strategic necessity and essential company asset for the production of new value through the generation of innovative ideas, products, and services.


SEM-based analysis of scientific and artistic creative achievement

Agnoli S., Corazza G. E., Cagnone S., and Runco, M. A.

ICIE Conference, Krakow (Poland), July 1-4 2015

Oral Presentation


The creative process is a dynamic ensemble of cognitive, motivational, attitudinal, and environmental components aimed at the ideation and realization of novel and valuable ideas. A pressing question in the creativity literature is whether these components could assume different relevance in defining creative achievement in diversified domains. The aim of this work is to analyse the influences of cognitive and attitudinal components in the definition of scientific and artistic creative achievement in graduate students. 155 students from the University of Bologna were asked to complete a series of tasks: the RAT test (Mednick, 1962); verbal, spatial, and numerical problem solving tasks (Dow & Mayer, 2004); verbal, figurative, and realistic divergent tasks (rCAB, 2011); the Raven short-form intelligence test (Arthur & Day, 1994); the TIPI personality questionnaire (Gosling et al, 2003); the CAAC questionnaire (rCAB, 2011), measuring creative achievement in scientific, artistic, and everyday contexts. Adopting a structural equation modelling approach, we are able to justify a unitary creative thinking model that finds the place for both convergent and divergent thinking: the integrated creative thinking model (ICTM). We proved that convergent thinking is essentially defined by problem solving abilities and highly influenced by cognitive abilities measured by the Raven test: it is the main determinant of scientific creative achievement. On the other hand, divergent thinking is defined by fluency and originality in producing alternatives, and highly influenced by personality: it is the main determinant of artistic creative achievement. Convergent thinking abilities are shown to be negative predictors of artistic achievement.


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The Science of Creative Thinking as an Accelerator for industrial Innovation: Giovanni Emanuele Corazza @CRIT

Prof. Giovanni Emanuele Corazza will give the presentation entitled “the Science of Creative Thinking as an Accelerator for Industrial Innovation” during the Meeting of Technical Directors of CRIT Associated Shareholders – CTS ( Scientific-technical Committee) – November 5, 2015.



CRIT is a private company founded in 2000 upon initiative of a group of internationally recognized enterprises with the aim to create an enviroment where shareholders could identify and utilize cutting-edge advanced technological information and to foster synergies between main actors in the field of industrial innovation.

During his speech for the Techinical Directors of CRIT Associated Shareholders – CTS, Prof. Giovanni Emanuele Corazza (MIC) will illustrate how time has come to lay the scientific foundations of the discipline of creative thinking. Starting from MIC multidisciplinary bases and background, companies and enterprises can develop business skills to approach the systematic generation of ideas for new products, services, and processes. Along with the ability to anticipate future scenarios, companies will then adcquire competitive advantage, accelerating the increasingly necessary innovation processes.


MIC @BBS: Workshop on structured Creativity and Enterprise

Yesterday evening (October 7) the workshop “Creatività strutturata e impresa: da lusso a necessità took place at Bologna Business School (Villa Guastavillani – Bologna)

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After the introduction by Marco Briolini, head of BBS corporate and open programs, the workshop started with the presentation of Prof. Giovanni Emanuele Corazza (MIC) who focused on the strategic necessity of creativity, which is becoming an essential company asset for the production of new value through the generation of innovative ideas, products, and services. The presentation continued with the introduction of some preconceptions related to creativity as inputs for the discussion, managed by Simone Arminio, journalist of il Resto del Carlino, with the participation of Guido de Marchi (European Space Agency) representing the scientific point of view and Francesco Montanari (Datalogic), who focused on the need to include, develop and apply creative thinking tools within the enterprise context. Conclusions converged on the importance to acquire what can be defined as “structured creativity” to reach innovative ideas in any enterprise domain. The stimulating discussion represented an anticipation to the topics that will be developed during the next Executive Program in Creativity and Innovation promoted by BBS in collaboration with MIC.