The following article is the winner of a selection between articles produced by the students of the Creativity and Innovation course of the spring semester of the Academic Year 2014-2015 by Prof. Giovanni Emanuele Corazza, within the Graduate Course in Telecommunications Engineering at the University of Bologna.
During these Creativity and Innovation classes, students learned about the DIMAI model for creative thinking, to understand the creative process and clarify the difference between idea generation and innovation, as well as approaches to face hurdles and strategies for success. This semester in particular the course focused on the ICT business world: six students teams presented their own project on the ideation and consequent possible implementation of a new start-up. In preparation to this task, students produced articles about a succesfull start-up to be considered as an inspiration for their work.
A succesful start-up:Yplan App
Nowadays, the world is ruled by social networks, and even there is a lot of concepts already implemented in that sector, there’s always new ideas coming each year, sometimes they are successful and sometimes they are not.
I think that YPlan is a really good example for a successful startup company, because they are an example in international expansion and innovation.