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YPlan App: an example on how to build a succesful start-up


The following article is the winner of a selection between articles produced by the students of the Creativity and Innovation course of the spring semester of the Academic Year 2014-2015 by Prof. Giovanni Emanuele Corazza, within the Graduate Course in Telecommunications Engineering at the University of Bologna.

During these Creativity and Innovation classes, students learned about the DIMAI model for creative thinking, to understand the creative process and clarify the difference between idea generation and innovation, as well as approaches to face hurdles and strategies for success. This semester in particular the course  focused on the ICT business world: six students teams presented their own project on the ideation and consequent possible implementation of a new start-up. In preparation to this task, students produced articles about a succesfull start-up to be considered as an inspiration for their work.

A succesful start-up:Yplan App

Gullermo Marchessi

Nowadays, the world is ruled by social networks, and even there is a lot of concepts already implemented in that sector, there’s always new ideas coming each year, sometimes they are successful and sometimes they are not.

I think that YPlan is a really good example for a successful startup company, because they are an example in international expansion and innovation.

TEDxRoma 2015

21.03.2015 SAVE THE DATE

TEDxRoma: MEDITERRANEAN CAROUSEL

Create movement, witness modernity, share and value diversities and highlight progress 

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The Mediterranean, where culture and knowledge, technology and tradition, art and identity are brought together, is expressed in Mediterranean Carousel, TEDxRoma 2015 topic.

The willingness is to explore and share passions and experiences of the countries that it represents. The 2015 edition of TEDxRoma involves speakers coming from 14 Mediterranean countries.

PROGRAM

From Immobility to Movement 

Mediterranean countries are constantly moving, evolving and changing, driven by centripetal forces that increase and enforce expression through diversity.
 
From Tradition to Modernity  
Often perceived as archaic and traditional, the Mediterranean Sea has evolved into a launch-pad of modernity and innovation, introducing unexpected visions and future scenarios through icons of contemporary culture, many of whom will share their visions at TEDxRoma 2015.
 
From Differences to Richness 
A moltitude of diverse colors, traditions and customs, many of today's Mediterranean countries are transforming a body of differences into multi-faceted unions. Among them, distances converge harmonically, generating richness and value. Science and art, technology and history, architecture and tradition, and design and exploration are leading protagonists fostering these ties in an ever- spinning Mediterranean Carousel.

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See more.

THE BEATLES: Across the Universe

 pr-1-use9-gettyThe following essay is the winner of a selection between essays produced by the students of the Creativity and Innovation course, delivered during the spring semester of the Academic Year 2013-2014 by Prof. Giovanni Emanuele Corazza, within the Graduate Course in Telecommunications Engineering at the University of Bologna.

During these Creativity and Innovation classes, students learned about the DIMAI model for creative thinking, to understand the creative process and clarify the difference between idea generation and innovation, as well as approaches to face hurdles and strategies for success. Study cases were proposed for the application of strategies and techniques. The course also focused on creative thinking through the history of science and art, considering also specific examples of inventors and creators. Students were asked to write an essay on a specific creative personality and on his/her main original contributions, extracting the principles underlying the process. 


 

Ridolfi

Ciccarelli


THE BEATLES: Across the Universe

Enrico Ciccarelli & Matteo Ridolfi

  

The story of the Beatles would require an entire study in itself. In this short article we will only introduce the band from Liverpool in terms of music and culture.

The MIC Institute interviews Leonardo Chiariglione

 

The Marconi Institute for Creativity asks to Leonardo Chiariglione some questions about creativity, to understand his vision of the creative thinking process. Starting from the description of the mental phases which caracterized the invention of the standards of lossy compression, the winner of the Marconi Award for Creativity 2014 explains which characteristics of the creative process are more important to assess and enhance in his opinion.

 

Giovanni Corazza at TEDxRoma: how to get out of the box and generate ideas

 

Long Thinking vs. Fast Thinking

Giovanni Corazza at TEDxRoma talks about the out-of-the-box thinking. It is fundamental to consider information which is out of place, incorrect, or even absurd, too. But then the immediate reaction is to feel uncomfortable, which is typically shown by laughing and embarrassment. The long-thinking versus the fast-thinking, in his point of view, is one of the keys to go far, to be creative and to generate value.

 

The Keynote Speech of Mark Runco at the MIC Conference 2013

 

The role of creativity measurement in efforts to support invention

Creativity plays an important role in many important human processes, including adaptation, evolution, and invention. Care must be taken, however, to define creativity such that the contributions are clearly understood. Creativity plays a role in each of those processes, but it is not the only influence on them. Invention, for example, also requires knowledge and sometimes even mastery of a field. Additional care must be taken when attempting to fulfill creative potentials. If these potentials are fulfilled, adaptation, evolution, and invention are in turn much more likely. Yet creativity is notoriously difficult to measure, and too often attempted to fulfill potentials are misguided by inaccurate measurements. This presentation covers conceptual relationships between creativity and invention and the turns to some of the problems involved in measurement. Perhaps the overarching issue for creativity measurement is follows from the requirement of originality. All creative things are original. Originality is necessary, but not sufficient for creativity. Originality implies that something new is brought into existence; but how can we develop measurement methods for something that does not yet exist? This and other issues involved in creativity and invention are to be explored.

 

From Idea to Realization: the importance of Creativity in our society

 

Federico Faggin (the inventor of the Microprocessor) identifies in creativity the starting point of the complex innovation process. He maintains that both the individual and the collective drives are necessary in the different phases of the inventive process. A very interesting interview to one of the most important inventor in the ICT world. 

 

Creativity according to Vint Cerf

 

Vint Cerf (father of the Internet) thinks that creativity happens in small groups of people.

Do you agree or do you think that new ways of interacting, as cloud opportunity, would soon give to the crow the opportunity to produce creativity?

 

Black hole

Some questions on scientific genius and scientific progress

The recent paper published by Simonton on Nature has already opened a debate in the scientific community. Summarizing, he maintains that “genius in science has become extinct”. In his opinion “scientist today might require more raw intelligence to become a first-rate researcher than it took to become a genius during the “heroic age” of the scientific revolution in the sixteenth and seventeenth centuries, given how much information and experience researchers must acquire to become proficient”. Besides the hyper-specialization that characterized the contemporary scientific world, Simonton explains the extinction of scientific genius sharing the Thomas Kuhn’s point of view, that a scientific revolution happens only in front of a discipline state of crisis produced by an accumulation of critical findings that continue to resist explanation. And the natural sciences do not seem in a crisis state.

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Creativity and Science: contrasting or complementary terms?

Can really the creative insights be understood in scientific terms? Or better, does it really matter? The question I raise is whether the scientific approach could add some value to creative thinking.

In the common sense, the view of creativity as a mysterious phenomenon still exists. The artistic inspiration (a taste of the Divine) continues to remain a ruling opinion in looking at creativity. CreativityAnd the attempt to understand this inspiration seems to destroy the magic creative act. This view persists notwithstanding the decades of scientific research on the process and components of creative thinking, that should have definitively destroyed by dint of data the vision of creativity as a gift for few.
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