Introducing Irrelevant Information in the Creative Process: the DIMAI model for Fashion Design

G.E. CORAZZA.S. AGNOLI, S. MARTELLO

Abstract

In this article, we describe the DIMAI model for creative thinking, which incorporates the introduction of irrelevant information in order to generate new ideas. The model is applied to the fashion design creativity context, considering both internal and eternal sources of motivation, requirements, and information, including customer needs, socio- cultural trends, and fashion industry requirements. We also provide paradigmatic examples that illustrate a-posteriori the importance of the introduction of anomalies through the application of divergent modifiers. 

 

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