The Science of Creative Thinking as an Accelerator for industrial Innovation: Giovanni Emanuele Corazza @CRIT

Prof. Giovanni Emanuele Corazza will give the presentation entitled "the Science of Creative Thinking as an Accelerator for Industrial Innovation" during the Meeting of Technical Directors of CRIT Associated Shareholders - CTS ( Scientific-technical Committee) - November 5, 2015.



CRIT is a private company founded in 2000 upon initiative of a group of internationally recognized enterprises with the aim to create an enviroment where shareholders could identify and utilize cutting-edge advanced technological information and to foster synergies between main actors in the field of industrial innovation.

During his speech for the Techinical Directors of CRIT Associated Shareholders - CTS, Prof. Giovanni Emanuele Corazza (MIC) will illustrate how time has come to lay the scientific foundations of the discipline of creative thinking. Starting from MIC multidisciplinary bases and background, companies and enterprises can develop business skills to approach the systematic generation of ideas for new products, services, and processes. Along with the ability to anticipate future scenarios, companies will then adcquire competitive advantage, accelerating the increasingly necessary innovation processes.

MIC @BBS: Workshop on structured Creativity and Enterprise

Yesterday evening (October 7) the workshop "Creatività strutturata e impresa: da lusso a necessità" took place at Bologna Business School (Villa Guastavillani - Bologna)

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After the introduction by Marco Briolini, head of BBS corporate and open programs, the workshop started with the presentation of Prof. Giovanni Emanuele Corazza (MIC) who focused on the strategic necessity of creativity, which is becoming an essential company asset for the production of new value through the generation of innovative ideas, products, and services. The presentation continued with the introduction of some preconceptions related to creativity as inputs for the discussion, managed by Simone Arminio, journalist of il Resto del Carlino, with the participation of Guido de Marchi (European Space Agency) representing the scientific point of view and Francesco Montanari (Datalogic), who focused on the need to include, develop and apply creative thinking tools within the enterprise context. Conclusions converged on the importance to acquire what can be defined as "structured creativity" to reach innovative ideas in any enterprise domain. The stimulating discussion represented an anticipation to the topics that will be developed during the next Executive Program in Creativity and Innovation promoted by BBS in collaboration with MIC.

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