YPlan App: an example on how to build a succesful start-up

The following article is the winner of a selection between articles produced by the students of the Creativity and Innovation course of the spring semester of the Academic Year 2014-2015 by Prof. Giovanni Emanuele Corazza, within the Graduate Course in Telecommunications Engineering at the University of Bologna.

During these Creativity and Innovation classes, students learned about the DIMAI model for creative thinking, to understand the creative process and clarify the difference between idea generation and innovation, as well as approaches to face hurdles and strategies for success. This semester in particular the course  focused on the ICT business world: six students teams presented their own project on the ideation and consequent possible implementation of a new start-up. In preparation to this task, students produced articles about a succesfull start-up to be considered as an inspiration for their work.

A succesful start-up:Yplan App

Gullermo Marchessi

Nowadays, the world is ruled by social networks, and even there is a lot of concepts already implemented in that sector, there’s always new ideas coming each year, sometimes they are successful and sometimes they are not.

I think that YPlan is a really good example for a successful startup company, because they are an example in international expansion and innovation.

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Ideando@Fermi award cerimony and Marconi Award for Creativity

Ideando@Fermi award cerimony and Marconi Award for Creativity

The two award cerimonies took place on Saturday 25° April 2015 – Marconi Day @Fondazione Guglielmo Marconi 

This year the Marconi Day has been dedicated to creativity and to MIC recent activities, with two important moments regarding the Ideando@Fermi award cerimony and the Marconi Award for Creativity to Massimo Iosa Ghini.

The Ideando@Fermi moment has been with the award ceremony of three project ideas of Fermi high school’s students. Nine beautiful plates were given to the students by Paolo Sportoletti (PROSPERA) and Giovanni Emanuele Corazza (Founder of MIC) in the presence of Princess Elettra Marconi, daughter of Guglielmo Marconi. Here the categories and the winners:

Most innovative Idea: Adriano Antoni, Riccardo Rizzoli, Elisa Sanzani for the project ARS

Most feasible Idea: Andrea Bettazzoni, Federico Sgubbi, Alice Rossi for the project Lavorandosì 

        Most social Idea: Federica D’Ausilio, Francesco Gheri, Alessandro Malagoli for the project Portineria Low-Cost

The closing event has been devoted to the second Marconi Award for Creativity, awarded by MIC and Fondazione Guglielmo Marconi, in collaboration with the University of Bologna and the Rotary Club. This important Award went to Massimo Iosa Ghini, founder of the Bolidism movement and world famous architect and designer, for his ideational skills applied in several disciplines thanks to his cross-cutting competencies and his innovative approach to design. After receiving the elegant plate designed by Guido Vanni, the architect talked about his personal view about creativity presenting his successful products and architectural structure to the audience.    

 Ph. Rodolfo Giuliani

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25th April 2015: Marconi Day

25th April 2015: the Marconi Day is dedicated to creativity 

on Saturday 25° April @Fondazione Guglielmo Marconi the Marconi Day will be specifically dedicated to the theme of creativity and to MIC initiatives

 

This year the Marconi Day will focus on creativity, with three moments representing MIC recent activities.

First, Francesco Montanari from Datalogic, global leader in Automatic Data Capture and Industrial Automation for the retail, manufacturing, transportation & logistics and healthcare industries, will present the application of the creative thinking methodologies in high-tech domains.

The Ideando@Fermi moment will follow, with the awards ceremony of three project ideas of Fermi high school’s students, to prove that the entrepreneurship skill can be  extracted also from new generations.

The last event is dedicated to the second Marconi Award for Creativity, awarded by MIC and Fondazione Guglielmo Marconi, in collaboration with the University of Bologna and the Rotary Club. The Marconi Award for Creativity recognizes the achievements obtained in all disciplines, both scientific and humanistic, of those individuals from anywhere in the world, whose creativity had a high impact on society and on human lives. This year the Award will be given to Massimo Iosa Ghini, founder of the Bolidism movement and world famous architect and designer, for his ideational skills applied in several disciplines thanks to his cross-cutting competencies and his innovative approach to design.

  

Award ceremony: Friday 25th April, from 10 pm at Villa Griffone, Pontecchio Marconi (BO). 

Info: http://www.fgm.it/en/foundation-en/news/item/84-giornata-di-marconi.html

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MIC at Bologna Business School

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EXECUTIVE PROGRAM IN CREATIVITY AND INNOVATION

Bologna Business School

25th – 28th June 2015

 

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The MIC’s mission to consolidate methodologies and processes for the increase of creative thinking is now part of the high level Educational Proposal of the Bologna Business School. The first opportunity is the new EXECUTIVE PROGRAM IN CREATIVITY AND INNOVATION, a three-days course that will take place in the amazing Villa Guastavillani – Bologna.

The course, which will be held in Bologna next June, will be devoted to the generation and the assessment of new ideas, in order to make it a systematic habit for everyone.

The main idea behind this course (and MIC’s thought) is that the creative thinking should be a day-by-day activity for any kind of business that aspires to be leader, rather than follower, of its marketplace. This is the reason why all the theoretical and practical contents of the course are specifically targeting directors, managers, supervisors and entrepreneurs.

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TEDxRoma 2015

21.03.2015 SAVE THE DATE

TEDxRoma: MEDITERRANEAN CAROUSEL

Create movement, witness modernity, share and value diversities and highlight progress 

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The Mediterranean, where culture and knowledge, technology and tradition, art and identity are brought together, is expressed in Mediterranean Carousel, TEDxRoma 2015 topic.

The willingness is to explore and share passions and experiences of the countries that it represents. The 2015 edition of TEDxRoma involves speakers coming from 14 Mediterranean countries.

PROGRAM

From Immobility to Movement 

Mediterranean countries are constantly moving, evolving and changing, driven by centripetal forces that increase and enforce expression through diversity.

From Tradition to Modernity  
Often perceived as archaic and traditional, the Mediterranean Sea has evolved into a launch-pad of modernity and innovation, introducing unexpected visions and future scenarios through icons of contemporary culture, many of whom will share their visions at TEDxRoma 2015.

From Differences to Richness 
A moltitude of diverse colors, traditions and customs, many of today’s Mediterranean countries are transforming a body of differences into multi-faceted unions. Among them, distances converge harmonically, generating richness and value. Science and art, technology and history, architecture and tradition, and design and exploration are leading protagonists fostering these ties in an ever- spinning Mediterranean Carousel.

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TEDxRoma 2015

21.03.2015 SAVE THE DATE

TEDxRoma: MEDITERRANEAN CAROUSEL

Create movement, witness modernity, share and value diversities and highlight progress 

 

 mediterraneo-04-960x300_copy

 

The Mediterranean, where culture and knowledge, technology and tradition, art and identity are brought together, is expressed in Mediterranean Carousel, TEDxRoma 2015 topic.

The willingness is to explore and share passions and experiences of the countries that it represents. The 2015 edition of TEDxRoma involves speakers coming from 14 Mediterranean countries.

PROGRAM

From Immobility to Movement 

Mediterranean countries are constantly moving, evolving and changing, driven by centripetal forces that increase and enforce expression through diversity.
 
From Tradition to Modernity  
Often perceived as archaic and traditional, the Mediterranean Sea has evolved into a launch-pad of modernity and innovation, introducing unexpected visions and future scenarios through icons of contemporary culture, many of whom will share their visions at TEDxRoma 2015.
 
From Differences to Richness 
A moltitude of diverse colors, traditions and customs, many of today’s Mediterranean countries are transforming a body of differences into multi-faceted unions. Among them, distances converge harmonically, generating richness and value. Science and art, technology and history, architecture and tradition, and design and exploration are leading protagonists fostering these ties in an ever- spinning Mediterranean Carousel.

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Fashion and Creativity – Summer School | 9-15, June 2015 | Rimini (Bologna)


The Department of Life Quality Studies (QuVi), University of Bologna promotes a Summer School in High Education dedicated to the relationship between “Fashion & Creativity”.

ZONE MODA Summer School

Enrolment will start on February 2nd 2015.

The aim of the Summer School is to study Fashion with a multidisciplinary approach; the project is born thanks to the specialization of researchers of Bologna University and the academic experience of the Bachelor Degree Course in Fashion Cultures and Techniques, the Master’s Degree in Fashion and the new International Master’s Degree in Fashion Culture and Management. All these courses are united under ZoneModa logo, in conjuction with International Fashion Studies.

In addition to the special lessons of national and international fashion academics, the program engages MIC’s experts in Creative Thinkingspecialists of fashion archiving and protagonists who are able to share their personal experience in fashion system.

A practical workshop organized by ZoneModa will apply to all coherent theoretical lessons: by using tools and methods of offline and online research a digital timeline will be created involving students. Direct study will take place during the visit at Archivi di Ricerca Mazzini. These Archives are an excellent reality of conservation and promotion of fashion heritage as they contain over 250.000 clothes and accessories.
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A scientific article by MIC on Musica Docta: Counterpoint as a principle of creativity

A scientific article by MIC on Musica Docta: “Counterpoint as a principle of creativity: extracting divergent modifiers from The Art of Fugue by Johann Sebastian Bach”

The article has been published online on  the Volume n.4 (2014) of Musica Docta, a digital journal dedicated to publishing studies in the field of pedagogy and music education.

For more information, see the abstract: 

The main message carried by this article is that counterpoint can be taken as a model approach for the introduction of contrasting elements, not only in musical composition but also in the generation of ideas in any domain of knowledge. We start by an interdisciplinary review about the power of opposite concepts as constituting elements in nature. This is followed by the description of the DIMAI model for creative thinking, which is founded upon the dual forces of convergent and divergent thinking modalities. The main body of our work is an extraction of divergent modifiers from the Contrapunctus composed by Bach and collected in the Art of Fugue, with simple examples of application to the diversified fields of education and computer science.

Here the link to the complete paper on Musica Docta website: http://musicadocta.unibo.it/article/view/4613

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IDEANDO@FERMI: MIC and Prospera

       IDEANDO@Fermi has started on November 7, 2014

in the Fermi High School in Bologna

IDEANDO@Fermi is a joint initiative of MIC and Prospera association: it is a teaching project for the generation of ideas made of four lessons, from November 7 to 5 December, to let high-school students know about the basics of creative thinking.

Selected students of the Liceo Scientifico Fermi guided in their creative thinking process in order to ideate and create in several focus areas which will be indicated by the Prospera Association.The best three ideas that will be judged in terms of originality and feasibility will be then supported by Prospera. Here you can download the leaflet of the initiative.

For more information about the Prospera association:
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THE BEATLES: Across the Universe

 pr-1-use9-gettyThe following essay is the winner of a selection between essays produced by the students of the Creativity and Innovation course, delivered during the spring semester of the Academic Year 2013-2014 by Prof. Giovanni Emanuele Corazza, within the Graduate Course in Telecommunications Engineering at the University of Bologna.

During these Creativity and Innovation classes, students learned about the DIMAI model for creative thinking, to understand the creative process and clarify the difference between idea generation and innovation, as well as approaches to face hurdles and strategies for success. Study cases were proposed for the application of strategies and techniques. The course also focused on creative thinking through the history of science and art, considering also specific examples of inventors and creators. Students were asked to write an essay on a specific creative personality and on his/her main original contributions, extracting the principles underlying the process.


Ridolfi

Ciccarelli

 

THE BEATLES: Across the Universe

Enrico Ciccarelli & Matteo Ridolfi

The story of the Beatles would require an entire study in itself. In this short article we will only introduce the band from Liverpool in terms of music and culture.

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